Posts Tagged ‘Marketing’
Pulling Focus – Found Footage Films and Marketing
Found footage horror films are a genuinely modern phenomenon. We can attempt to trace roots to Cannibal Holocaust in 1980, tie origins to the aesthetic and stylistic techniques in the even older cinéma vérité genre, or, if we really want to go back, we can…
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The Good, the Bad and the Hershey’s – The Ins and Outs of Product Placement
A lot of people see ‘product placement’ as a dirty term, where faceless advertising companies diminish all artistic merit from film and instead use them as advertisements to hawk their branded wares to the public. We’ve all seen it; sometimes it can be subtle and…
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It Is What It Is: Part Two – Characterisation in Daredevil
I didn’t get off on the best foot with Daredevil. I went to see it over the Valentine’s Day weekend of 2003. I thought two things: firstly that it would be good film, and secondly, that it would be seen as a suitable romantic gesture.…
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Is the movie poster dead?
Recently, when I was walking down the street, a bus passed me. It was plastered with advertisements for the Martin Lawrence integrity-stripping franchise entry Big Mommas: Like Father, Like Son. The poster looked terrible, and I’m sure that’s a pretty accurate description of the film,…
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